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SKY SPORTS

It takes a society

  • It Takes A Society

    Aired across Sky and Sky Sports, It Takes a Society was a series of films created in partnership with Alzheimer’s Society, raising awareness of the devastating impact of Alzheimer’s disease

    Featuring Sir Geoff Hurst, Georgia Stanway and Mark Wood, the films explore each athlete’s personal connection to Alzheimer’s, while highlighting the vital work being done by Alzheimer’s Society

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    The Colour Grade

    Shot primarily on vintage Mamiya lenses, with sparing use of sharper G-Master glass, the brief was to embrace a softer, more nostalgic aesthetic in line with the Mamiyas. The grade carried this vision forward with a filmic palette that felt empathetic to the subject matter, leaning into warmth and subtle texture

    To maintain consistency, we carefully detuned the sharper G-Master shots, ensuring nothing felt jarring against the vintage look. Everything was finally unified through a considered use of 35mm film grain

    Client: Sky Sports & Alzheimer’s Society

    Production Co: Ben Burman Films

    Director & DoP: Ben Burman

    Gaffer: Dan Burgess

    Colourist: Iain Pennington

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